Data Protection Policy

3.2 Online profile: The new technologies allow us to prepare much more precise profiles analyzing not just the preferences you expressed in our stores but also the following:

These profiles may be combined either by physical channels (visiting a store or customer service) or online via the website, app, social networks, etc.

3.3 Use of the information generated in user profiles: Any information we gather on our customers is used for various purposes which may be put in two main groups, (i) purposes relating to a personalized service adapted to our customers, and (ii) purely advertising purposes.

As regards personalized service knowing your preferences means that all of our Pronovias stores can anticipate your needs and hence offer added value in our services. For example knowing your dress preferences means staff cannot just show you dresses which match those preferences (e.g. long or short party dresses, with a particular neckline or color, etc.), if you have booked an appointment they can make a prior selection of all the dresses or products which might match, including available sizes and colors.

If you have a coming event, particularly in the case of your wedding, knowing the date means we can see the dresses available for fittings and the availability of sizes and types of dress.

The generating of these profiles also allows us to improve our advertising as we can personalize and adapt the content of our advertising to your interests, the type of advertising we send you or the regularity with which we send it.

For example if we know of your interest in our new collections we will inform you each time they are presented and put on sale. And if you have shown an interest in our events, for example the presentation of new collections, we can invite you to them also taking into account your location and where the presentation is being held.

All contacts can be made both electronically, as stated above, and by telephone, both directly from PGI by way of Customer Service and directly from the store, in order to inform you of the arrival of new dresses, confirm future visits or bookings or generally preserve our ties with you.

Personalization of the content means we can ensure we send information which will be of interest to you. For example if we know you have a preference for long dresses we will prioritize news or promotions of this type of dress.

And depending on your interaction with us we can offer you special promotions, competitions or participation in events exclusively for customers.

In the following section on Mailings you can obtain further information on how we send mailings, the channels used and the platforms we work with to improve our advertising capacity.

All of the information contained in the Customer account, and therefore all information on your profile and preferences, is accessible by PGI stores, which use it to improve the personalized service at the store. All data is at all times the property of San Patrick, S.L.U., although the store, particularly in the case of franchises, may ask you for additional data for its own use during your visit to the store.

• Mailings by email, SMS or MMS o direct messaging (whatsapp, telegram, Facebook Messenger, direct messages in forum or social network applications, etc):

  If we possess the appropriate information (email, mobile phone number, etc.) we may send you promotional messages by such means. As a general rule, the communication channel will be limited to email, wherever possible, although certain messages may relate to another one of the purposes indicated (e.g. sending reminders, events or surveys).

• Commercial mailings in third party platforms (e.g. social networks):

  Some third-party platforms (i.e., websites, online communities, or apps, for example) allow outside advertisers to use such platforms to place advertising directly targeting PGI customers who also have a user account on the platform.

  To do so, the platform may require the advertiser (PGI) to establish the identity of its customers by providing an encrypted and protected means to do so using the technical tools provided by the platforms themselves, with matching based on basic identifying data, such as an email address or phone number.

  Once the identity of a customer and the existence of their user account on the platform has been established, PGI can create what is commonly referred to as a "custom audience" comprised of those customers who have agreed to receive advertising on that platform, and may thus display PGI advertising directly on the user's profile.

  For example, among social networks, this type of activity can be found on Facebook (Custom Audience), Twitter (Custom Audiences), or Google (Customer Match).

  Such activity is solely intended for advertising purposes, so your data shall only be used if you have previously agreed to receive promotional messages from us.

  In addition, such third-party platforms may also allow their advertisers, to use their tools to identify users who, within their platform user base, have a "similar profile" to that of PGI customers.

  The procedure for identifying and accrediting the identity of customers is the same as that indicated earlier.

  For example, on social media sites, this type of activity can be found on Facebook (Lookalike Audience), Twitter (Custom Audiences), or Google (Similar Audiences).

  In this case, since the data is not used for a purpose directly relating to sending advertising to our Customers, but rather for sending it to those who, without being customers, possess a profile similar to that of our Customers, we will use the basic data of all our Customers (and not only those who may have agreed to receive promotional messaging) to identify potential customers on that platform. Thus, the advertising will be aimed only at those potential customers who have consented on that particular platform to receive promotional messaging. We conduct such processing based on our legitimate business interest in expanding our client base, but you may object to your data being processed for such purposes at any time.

  As indicated in the preceding paragraphs, the services in question only request basic identifying data; namely, we do not provide all your personal data, not even the preferences that we may already be aware of. Rather, they are limited to an email account or phone number that is shared in an encrypted and protected format using the technical tools provided by the platforms themselves and which is sufficient for the social network to identify you in its database.

  In addition, secure data communication methods, including data encryption prior to upload, are used to ensure data confidentiality and security.

  Finally, we do not obtain data about you directly from such third-party platforms; namely, we may obtain anonymous and statistical data, but never accurate information identifying your interests or indicating whether or not you have seen a particular advertisement, unless you choose to interact with us or with the specific ad.

  If you do not wish us to use your data for advertising purposes on third-party platforms, you may contact us at the e-mail and postal addresses below. If we are already using them on those platforms, we shall delete them during the next update of the data provided.